Audience Research Questionnaire Evaluation

Within our group we thought it would be a good idea to carry out a questionnaire in order to get opions on what features and techniques we could include in our 2 minute trailer. We handed out 20 questionnaires to mainly people in our drama group, but some from a wider range around whittlesey.



These are the results in chart form of our market research questionnaire, i also explain how the results are good for me and the group on how to end up with a project ourself.

Questionnaire Results in graph form

Question 1. These result tells me that thoughout all the people i asked to fill out our questionnaire, the majority was 11-20 years old. this means that we will be creating our project margonily based on their input. And that from other results this age range is a good target as they are huge film watchers.

Question 2, How often do you visit the cinema, will enable myself to see how often people enjoy going to the cinema to go and see a new film being released. The majority of percent went with in every month. This is shown by a pie chart in which this is a good way to show the difference of people's results.

Question 3, What is your favourite Genre?, allows me to get a good idea of what type of people enjoy certain film types the most and this could help decide which genre my film will be. The Bar chart shows clearly that comedy is a huge favourite. This was a open question so any type of genre could of came up.

This question 4, Do you pay attention to age certifications or watch it regardless. from the results, allows me to see that even if we target a certain audience with a age restriction, many people from different ages will watch it and not be fazed by the age certificate.

Question 5, do you prefer films to start straight away or have some sort of build up?. Examines whether the audience prefer action straight away or for the film to be built up then action and happenings to occur. The results are near enough equal, with build up just having more votes.

Question 6, do you prefer rolling credits or for them just to appear. from the results tells me that by a small margin people prefer them just to appear. This could mean that the audience are more fixed on, to the film and don't really care what happens with the credits or they prefer the credits to be fixed making them clearer.

In Question Number 7, The pie chart shows the difference of  the amount of audience that wants a question to be asked or answered in the first scene. From this chart, I can tell that the audience want the question to be asked making the rest of the film to be resolved around this question. This tells me that the audience want a purpose and storyline in their film they are watching.

Question 8, is a narrator helpful to you ? Helps me to see if in my film i need a running commentary and narrator over the background or not. The results of this film the audience are equal with half liking a narrator and half not. This could be a advantage or disadvantage having a narrator in our project.

Question 9, allows me to see what current drama films the audience like and which films I could relate to , to make my project good. There was a wide variety of answers , showing that many films of this genre are around to compete with and compare with.

The final question, question 10 of my audience questionnaire allows me to find out what special and important qualities i need to add and what needs to be featured in my project for it to be good and like a drama film.  The most popular type of quality needed is drugs,sex and violence, with tension the least important.

Some questions were open so the answers could of occured, either with a variety of answers or unreliable results. The other Questions were closed and were multiple choice giving the audience a option of which one to choose.